❧ Eric Portelance

Digital Strategist by day, co-host of Attention Surplus by night.
I blog about technology, photography, marketing, ideas, and creativity.
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4.12.2010

Jason Putorti: How Mint.com Acquired 1.5M+ Users →

Interesting to read about Mint’s effective use of landing pages to increase conversions.

SEO. We had an extensive SEO strategy, and it scaled pretty well. We had a lot of landing pages, content on the blog and marketing sites, and had a very metrics driven approach to all of it. For every popular finance query on Google, we had a page and content for it, and iterated landing pages to optimize conversion.

Notes

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