❧ Eric Portelance

Digital Strategist by day, co-host of Attention Surplus by night.
I blog about technology, photography, marketing, ideas, and creativity.
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8.3.2009 RadioShack Rebrands as “The Shack”

Following on the heels of successful campaigns like Pizza Hut’s “The Hut”, RadioShack is clearly showing its savviness with the “cool kids” market by rebranding as “The Shack”. Not to be confused with the never-completed movie, Ernest Goes to The Shack.

✳ branding ✳ fail ✳ marketing