❧ Eric Portelance

Digital Strategist by day, co-host of Attention Surplus by night.
I blog about technology, photography, marketing, ideas, and creativity.
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9.19.2011

Netflix spins DVD rentals into a separate company →

I have to say I’m quite surprised to hear that Netflix is launching a new company called Qwikster.1 The new company will take over their entire physical disc mailing business, while Netflix will be streaming-only moving forward.

The stated goal is to better focus resources on each of these products, which have their own cost structures and so on. Fair enough. It’s clear they have realized streaming is the future, but not quite yet. I wonder if this won’t just kill their physical mailing business Qwiker (bad pun).

  1. No word yet if the Nestle Quik rabbit will be a part of the logo. ;) ↩

✳ blu-ray ✳ dvd ✳ film ✳ movie ✳ netflix ✳ qwikster ✳ streaming ✳ tech 

Notes

  1. eportelance posted this